As we all know, clicking the ‘like’ button below a post on Facebook is the simplest way to let people know that you enjoy it without leaving any comment. In any case, the fact remains that you liked the post. But what happens when the content carries a tragic or sorrowful event such as sudden […]
“Dislike” button for Facebook users? Read More »
Marketing strategies are undergoing a sea change now. Brands are getting bewildered about how they should better interact with customers and prospects. The latter have become more demanding, looking for consistence and more personalized treatment. Marketers, as a result, have realized that they need to engage in truly relevant conversations across a broader range of
Conversational Marketing: New Generation Marketing Strategy Read More »
This is probably not the right way of looking at things. Instead of looking at these two as enemies, we might as well consider these as blood-brothers. In fact, both are used for marketing purposes, even though the former may prove more cost-effective than the latter. However, during the earlier days, the picture was a
Content Marketing vs. SEO Read More »
In order to survive in a highly competitive marketplace, you need to be found online at the top of search results. If, however, your resources do not permit or you can not afford to wait for SEO to take you up to the desired level, you need to spend money to reach that position. In
Beginner’s guide to Paid Search marketing tactics Read More »
OMG; the title has been wrongly typed – it should read “Above or below the fold”. Traditionally, a website’s initial impression on its users depends a lot on its “above the fold” content. Nevertheless, with the users’ interaction evolving over time, the traditional usage of the fold seems no longer so relevant. However, this post
Above or below the belt? Read More »