Digital Marketing

Phone calls are now a Digital Marketer’s Best Friend

You have no doubt looked into various ways and means to attract, engage and convert customers to the best of your abilities but probably have never thought of using phone calls to fit into that crucial scenario till now. However, here are some valid reasons to delve deeper into it.   The picture will be […]

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ft - future of user generated content

What Future holds for “UGC”

Amazing yet true, the proliferation of user-generated content or “UGC” has almost become phenomenal through our socio-economical forefront in course of the last few years.   Following the familiar  track of social networks, personal blogs, online communities, regular and casual product reviews, Tomorrow’s Winners  are going to be the brands that will not only tempt

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Startups have hit the headlines like never before (2)

Startups have hit The Headlines like Never Before

Kolkata or Calcutta, the Empire’s Second City after London that had gone into decades-long hibernation has suddenly woke up with a big bang where IT startups are rising galore. While economists believe that this has been possible after NASSCOM’s Startup Warehouse program that incubates startups from a diverse range of verticals, others emphasize on present

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Principles that Guide Towards Creating Effective Web Design

While this post will introduce you to the basic principles that work behind creation of Effective Web Designs, we might as well remember what the late lamented web guru Steve Jobs once commented on the topic. “Design is not just what it looks like or feels like. Design is how it works’, he emphasized. Nevertheless, we

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