CRESCENTEK takes critical care of their clients that crave for the best designed websites, while nurturing deep sense of satisfaction, observing the high quantum of results the websites produce for their owners worldwide. However, the globally recognized IT company, for the first time, releases the secrets that contribute to the success stories and are listed below. Nevertheless, the topics are addressed to you, for the simple reason that you will benefit most when properly implemented.
First couple of sentences matter most – Studies reveal that visitors (website) spend no more than seven seconds to check the site before leaving it if it does not suit their purpose, prima facie. So, you have only a few precious moments to let the visitor know who you are, what you do, who will best benefit from it as also why you are the best choice. In other words, your message should be abrupt, accurate and convincing – all within the range of first couple of sentences. CRESCENTEK understands the importance of the issue and will implement it, in consultation with you.
Comprehensible Call to Action – Here again, you have very short life span to achieve success in terms of conversion. Unless explicitly expressed in appropriate area of your website, the visitor is likely to miss the message. Regular Call to Action comprises BUY NOW buttons and phone number and is designed to engage the visitor, while guiding the person down the path to conversion. To be more specific, your phone number should appear on the top right position of all the pages, while the contact info on the footer, with quick links to the most relevant content. CRESCENTEK takes adequate care of this and so does the needful.
your “About Us” page should concern your customer more – Some of the silliest mistakes that are committed about the “About Us” page relate to providing tedious statements about the company, instead of how you and your people can contribute towards the benefit of your customer. It may be a good idea to use your gray cells to understand that your existence depends on the constancy of your customer, whose benefits are of prime importance. In other words, your “About Us’ page will b e more about your customer than about your proficiency and prowess. CRESCENTEK appreciates the vulnerability of the issue and so will move in the right direction, in consultation with you.
Quality Content makes all the difference – Content was and is still the king; but are you a king-maker to achieve this coveted position? If not, take help from outside. Ask CRESCENTEK to provide you with an effective content writer. Remember, a good copy, more often than not, attracts the attention of visitors who may fall head over heels to deal with the company that boasts well written, interesting and informative copy.
Simple yet stunning design is also important – Remember the old dictum “it is not only essential about what you say, but how you say it, too”. Some say it with flowers, while others say it with rude symbols. A simple yet stunning website design will lure even the most of unromantic visitors. What is more, visitors are likely to remain on your website if it is aesthetically appealing and is pleasing to the eye. Visually compelling and highly creative website designs at once establish the excellence of your website and your products. Needless to say, CRESCENTEK is par excellence in this department.
Pay attention to UX – UX or User experience is a crucial feature of any website, while lack of it can ruin its usability to a great extent. For example, if a visitor becomes unable to access content that he or she needs without much ado, the purpose will be lost. In other words, you or your website designer should make it easy for the visitor to access content, regardless of whether it relates to contact info, product specifications or price. Fortunately, CRESCENTEK, through years of experience in designing websites can handle this issue most effectively.
Mobile friendly Design is a must today – As of now (2016), the number of smartphone users worldwide is above 2.08 billion and it is increasing every day. Besides, studies reveal that tablet users are converting at much faster rate than their desktop cousins. Thus, your website not only needs to be viewable to all, but also be optimized for users of mobile devices.
Responsive web design, a specialty with CRESCENTEK, ensures that regardless of whatever device an user finds comfortable with, the website will deliver content in most satisfactory manner. In certain cases, it may necessitate designing of custom mobile sites, but in no case mobile visitors should be ignored or standard desktop version be thrust upon them, which is as calamitous as ‘Boarding a street car named Disaster’.
Effective CMS means a lot – To be precise, the web content management system or CMS is the cornerstone of you digital existence. In fact, it is the underpinning on which your website has been created, uploaded and explored. Moreover, Content Management Systems are needed to control/ coordinate a wide range of web material that includes HTML documents, images and videos.
However, when choosing an appropriate CMS, pay attention to the following:
- Easy content editing that is accessible from sundry devices
- Faster load time
- SEO friendly
- Used by multi-community users
- Software actively supported by developers and regularly updated.