digital promotion

Phone calls are now a Digital Marketer’s Best Friend

You have no doubt looked into various ways and means to attract, engage and convert customers to the best of your abilities but probably have never thought of using phone calls to fit into that crucial scenario till now. However, here are some valid reasons to delve deeper into it.   The picture will be …

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Startups have hit the headlines like never before (2)

Startups have hit The Headlines like Never Before

Kolkata or Calcutta, the Empire’s Second City after London that had gone into decades-long hibernation has suddenly woke up with a big bang where IT startups are rising galore. While economists believe that this has been possible after NASSCOM’s Startup Warehouse program that incubates startups from a diverse range of verticals, others emphasize on present …

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Creating small B2C and B2B Website? Take care of the following factors

 As we all know, B2C (Business to Consumers) refers to transactions between a business and end-user, while B2B (Business to Business) refers to transactions between  two businesses where both the buyer and the seller are business owners and so a website built for the two must satisfy both.  However, a professionally designed website can help …

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How to Make Inbound Marketing more Effective?

Even under normal circumstances, inbound marketing becomes more effective than outbound marketing since in the former the customer reaches you while with the latter you ‘push’ your sales, trying to reach your customer to the best of your abilities. Moreover, inbound marketing is more attuned to conversion since it attracts only those who come to …

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