Predictive Analytics is our new marketing mantra

Predictive Analytics is our New Marketing Mantra

For present day marketers, Cyborgs (a compound word derived from cybernetics and organism) seem to be the best audience now – “screen-staring, button-clicking new version of Homo sapiens” is how renowned anthropologist Amber Case describes while commenting on what technology is changing us into. Armed with all that screen projected info, buyers have literally created […]

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