At the outset, marketing and sales appear to be the two faces of the same coin, whereas in actual realty these are two different coins altogether. While marketing comprises certain forms of strategies, such as inbound marketing, outbound marketing, social media marketing, etc, in the absence of a good sales technique such strategies often end […]
Ever knew the difference between Marketing and Sales? Read More »
For present day marketers, Cyborgs (a compound word derived from cybernetics and organism) seem to be the best audience now – “screen-staring, button-clicking new version of Homo sapiens” is how renowned anthropologist Amber Case describes while commenting on what technology is changing us into. Armed with all that screen projected info, buyers have literally created
Predictive Analytics is our New Marketing Mantra Read More »
Agreed; but first of all, what does ‘SEO friendly content’ mean; as also, how to create such content? Well, to be precise, SEO friendly content means content that can be easily assimilated by SE or Search Engines. In fact, the better they can assimilate your content, greater will be your chances of gaining higher ranking
Regardless of whatever you may write, make sure you Create SEO Friendly Content Read More »
Gone are the days when companies commanded consumers about their brands. With the digital marketing shift taking grips today, consumers are now telling companies how to make their products more user-friendly. Marketers today are in fact going through a crucial customer/company transmogrification stage where UX seems to be last word. This shift, needless to say,
Digital marketing strategies you can not afford to ignore Read More »
Website redesign often proves more strenuous than creating a new design. The issue is comparable to rebuilding a complex structure like a church or a castle where keeping the super structure intact while reinforcing the underpinnings turns into a hazardous undertaking for the builders. The same is true with redesigning a site where every attention
If You Intend to Redesign Your Website, Let Experts Handle the Issue Read More »