At the outset, marketing and sales appear to be the two faces of the same coin, whereas in actual realty these are two different coins altogether. While marketing comprises certain forms of strategies, such as inbound marketing, outbound marketing, social media marketing, etc, in the absence of a good sales technique such strategies often end …
Ever knew the difference between Marketing and Sales? Read More »
Recent studies (as of 2014-15) indicate astounding growth rate in the IT sector all over the Kiwi Country, with the number of domestic IT business going well over 10,000 since 2013. Simultaneously, more ICT businesses are expanding globally, reports signifying that exports of IT services have almost doubled since 2008. Computer services, happily enough, now …
Mahatma Gandhi, the Father of the Nation in India once chided a boastful shopkeeper by telling him that he wasn’t favoring his customer by providing the best of materials but the customer was favoring him by visiting his shop and buying from him! Why it has taken such a long period of time for marketers …
Ways to Create Customer-Centric Strategy for Your Business Read More »
Previously a status symbol, then adult size toy and now a part of life – this is how you may define a mobile phone today. In short, it is now considered as indispensable not only in developed countries such as U.K., U.S.A, Sweden, etc but also in remote African villages where man eating lions still …
Running a small business successfully equates to managing multiple issues successfully. Even though the prime factor no doubt revolves round strong business acumen on part of the business owner, marketing abilities prove indispensible towards keeping it afloat and reaching the summit. While traditional marketing methods involving press releases, PR and a sizeable budget for posting …
Why You Need to Go Social With Your Small Business Marketing Read More »