First of all, it may be worthwhile knowing what Brand value is. Well, Brand Value is the additional money a customer willingly pays while enjoying the services of his/her favorite brand. Even though a cup of Starbucks coffee will cost more than a cup of similar coffee in a petty coffee joint, a Starbucks loyal […]
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The world of digital marketing is not only changing everyday but also shifting so fast that staying up-to-date on the current SEO and digital marketing technique often becomes a bewildering issue. The atmosphere, unfortunately, turns all the more baffling as some ‘self-appointed’ ‘experts’ who profess to know all the necessary information on matters relating to
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Sounds strange; yet it’s true, provided you can build a better website than that of your competitor’s. What’s more, with an effective call to action, your website will attract more potential clients and encourage them to close the deal with you. No; there is no hanky-panky about it- its pure logic that will bring about
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Product pages on an ecommerce website are the pages that focus on the products and at the same time provide shoppers with a ‘Buy’ button. In other words, these pages are crucial to an online merchant’s business strategy because the success of the enterprise practically depends on the ingenuity of the product pages. In fact,
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While poet William Cowper yearned for “Society friendship and love, divinely bestowed upon man, How soon I would taste you again”, modern day businesses have harnessed the power of society in the form of crowdsourcing to improve their SEO. Incidentally, the term ‘crowdsourcing’ represents a combination of two words, ‘crowd’ and ‘outsourcing’ that has been
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