The New Year has just started. However, it means more than just a change in the calendar. It is the most opportune moment to change ourselves by improving upon whatever we were doing in the previous year. Those who are in sales will have to change their sales strategy and tactics completely because buyers have […]
Social Selling in 2016 Read More »
You may probably go a bit away from what this post tries to tell if you are trying to link the content to renowned American playwright Arthur Miller’s Pulitzer Prize winning drama Death of a Salesman that created a sensation some years ago. Nevertheless, this post deals with yet another sensational episode entitled Death
Death of a Salesman Read More »
Sometime ago, International Data Corporation (IDC) made quite a few startling predictions for the information and communications technology (ICT) industry. However, these were greatly influenced by the 3rd Platform, i.e. the industry’s emerging platform for innovation and growth built on the technological underpinnings of mobile computing, cloud-based services, big data and analytics and social networking.
Prediction vs. Reality in Information and Communications Technology (ICT) Sector Read More »
In an ever changing world, technologies rule the roost. With the advent of Digital Marketing, most traditional marketing methods have taken the back seat. Even though some may argue that traditional marketing hits the nail hard on the head, forcing buyers to make the conversion straightaway, statistics tell a different story. According to a recent
Traditional Marketing In Today’s World Read More »