While Charles Darwin’s ‘Natural Selection’ in the ‘preservation of favored races in the struggle for life’ prompted Herbert Spencer to redefine the term by using the phrase “survival of the fittest’, the struggle for survival in today’s digital world has affected people ever so more. Even though this struggle for existence is apparent in all …
Running a small business successfully equates to managing multiple issues successfully. Even though the prime factor no doubt revolves round strong business acumen on part of the business owner, marketing abilities prove indispensible towards keeping it afloat and reaching the summit. While traditional marketing methods involving press releases, PR and a sizeable budget for posting …
Why You Need to Go Social With Your Small Business Marketing Read More »
The New Year has just started. However, it means more than just a change in the calendar. It is the most opportune moment to change ourselves by improving upon whatever we were doing in the previous year. Those who are in sales will have to change their sales strategy and tactics completely because buyers have …
Very soon, companies operating in keenly competitive niches sans having a strong social strategy will be left in the lurch by those that have it. Social signals, incidentally, are coming up as the new ‘links’ in the field of ranking algorithm. Even though the importance of link as ranking signal may not fade away like …
Before delving deeper into the pros and cons of automating your social media posts, let me warn you that while the benefits relating to it may prove significant; overdoing it may result in disasters. For instance, pre-planning a post about the scenic beauty of a destination (such as Nepal) may create negative results when that …
Social Media Automation: Should You Or Should You Not Go For It? Read More »