Search Engine Optimization

The role of SEO appears to be in  topsy-turvy now. Even Google has changed its coat. The entire hullabaloo about keyword research promoted by Google for best SEO performance has literally gone down the drain. Queries (or rather Topics) have taken its place, sending keyword to the backseat fast. But why this abrupt change? There […]

Today blogging has proved itself to be an effective marketing tool for any online business to prosper and there are very many reasons behind it. First of all, blogs are fairly easy to install and set up by using the one-click installation tools that form a part of most hosting packages. Then there is the

First of all, it may be worthwhile knowing what Brand value is. Well, Brand Value is the additional money a customer willingly pays while enjoying the services of his/her favorite brand. Even though a cup of Starbucks coffee will cost more than a cup of similar coffee in a petty coffee joint, a Starbucks loyal

While poet William Cowper yearned for “Society friendship and love, divinely bestowed upon man, How soon I would taste you again”, modern day businesses have harnessed the power of society in the form of crowdsourcing  to improve their SEO. Incidentally, the term ‘crowdsourcing’ represents a combination of two words,  ‘crowd’ and ‘outsourcing’ that has been 

When an individual or a company owns several domains, there is a tendency to cross-link them in the hope that this will facilitate the process of search engine optimization. The arguments in favor of this inter-linking or cross-linking seem fine – why not let each of the domains help the other through linking, so that