Since Growth Hacking is a relatively new concept that may probably unnerve you, the following paragraph will clear any misconception in this area.
Growth hacking, incidentally, is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It also may be considered as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing. Growth hackers focus typically on low-cost and innovative alternatives to traditional marketing. Growth hacking is most effective for startups, as it allows for a “lean” launch that focuses on “growth first, budgets second.” Facebook, Twitter, LinkedIn, Airbnb and Dropbox all use growth hacking techniques.
However, here are a few highly effective Growth Hacking tips that you may help drive more traffic to your startup/ online business.
Growth Hacking Tips –
Use tools such as those provided by KISSMETRICS:
They can show how to ‘hack’ your growth sans paying money for it. Instead of spending around $20 to acquire a customer, they could focus on projects that continue to bring new customers long after the ‘improvement’. ‘Paying for the hack once and enjoying growth long after the fact truly sounds good to all.’
LeadPages® Platform includes powerful tools too:
You could turn your next idea into a published landing page in less than five minutes with LeadPages®. They have engineered the simplest landing page builder in the industry, so you can create, edit and deploy your next high-converting page without touching a single line of code. Their 100% mobile responsive landing pages also work effortlessly on iPhones, iPads, and Android devices, so you can ensure that everyone can navigate through your landing pages.
Quality testimonials for products and sites you use works well for link building:
Companies big or small have a tendency to show off their customer testimonials. However, when they do so, they also put a link to indicate that the person is real and genuine. Many backlinks thus appear from mere testimonials.
Participate on someone else’s audience OR compliment on influencer’s credibility by referencing and mentioning them to gain traffic:
By commenting on other sites/blogs you can win in on traffic from key social media users. For instance, if you write a post about Mr. X and tweet X to say that you have mentioned him in a leading blog post, chances are there that you will immediately get a re-tweet.
For Influencer outreach and EGO Bait development, write posts that people will want to share. Use tools like BuzzSumo.com for this to develop these lists of Influencers:
Growing traffic by reaching out the influencers in a specific market can be very effective when growing website traffic.
For faster growth hacking resources/blogs as also to grow your traffic, check the following:
Using female team members for email outreach campaigns has proven to be more effective for site owners, some interesting research can be seen here on this topic – http://moz.com/blog/putting-guest-post-outreach-theories-to-the-test-with-some-real-world-data
Images of people that resemble your target audience will increase your customers’ ability to relate to your brand:
This is a common psychological response.
9. 96% of visitors do not buy on their first visit. So use re-targeting to keep your website in their mind all the time:
An important statistic from Growth Hacking is to use re targeting on your website, some basic steps to run re targeting on the GDN (Google Display Network) can be found here – http://www.firepolemarketing.com/retargeting-in-google-adwords/
SEO still works 100% for growth hacking and link building is still highly important to any successful campaign that you launch – Irrespective of how much novelty you may adopt to this new coinage about faster growth and higher sales pitch, SEO still works wonder here not only because it is time tested but also because it is scientifically based.