If you think the launch of your awesome website found so useful for your customers have taken you to the fag end of your online journey, you are blissfully unaware of the fact that it is only the beginning! To achieve success in that realm, you need to market your marketing. In other words, you need to usher in new blood to it in the form of bringing in new, qualified traffic because only then can you fulfill the task or the purpose of creating the site. Nevertheless, here are a few methods you may apply to reach your goal.
Increase the visibility
Yes; unless you increase the visibility of your website how can you expect visitors to reach you en masse? However, this becomes a possibility if your site is found in near top position in the SERP or Search Engine Results Pages, which in turn is possible when your site is optimized through a process called SEO or Search Engine Optimization.
Search Engine Optimization, is a kind of digital promotion, which represents a set of activities that attempt to improve search engine rankings. In search results, Google™ displays links to pages the search giant considers relevant and authentic. However, this is usually measured through analyzing the number and quality of links from other web pages. In other words, website pages possess the potential to rank in Google™ so long as other web pages link to these. But beware, SEO can be a time-consuming process and so do not expect overnight results!
Post Blogs regularly
Yes; inserting blogs in the form of original unique content is considered as one of the surest ways of attracting traffic (new visitors) to your website that can set you apart from your competitors. Equally effective will be Guest Blogging which will help establish you as an authority figure within your market and build relationship with other bloggers (and blogging gurus) within your field of activity.
Use PPC (Pay-per Click)
Yes, by using PPC Internet Advertising you can also bring traffic to your website through search engines like Google™. The process is quite simple though: You pay a fixed amount for every click your advertisement gets in the search engine, while your ultimate goal of the click entails converting that user, thus getting your prospective ROI. However, with GoogleAdWords, the picture is a bit different. Here you can set a small budget, say for $5 a day where your primary focus would be conversion so that you can also gain the best ROI at minimum cost.
Emphasize on Retargeting
Retargeting helps you reaching visitors who leave without conversion, a mammoth figure going well over 90% of all your traffic, thus proving to be a powerful strategy towards getting most of them coming back for conversion.
Zero in on Zuckerberg
Yes, go for Facebook ad to bring traffic by tons. Not only millions of people inhabiting our lonely planet use Facebook everyday but most of them also remember ads appearing on Facebook in a big way. Additionally, according to a study from Nielsen, people are 68 percent more likely to remember seeing an ad with social context than without. Facebook ads can also help you target people from a specific location, friends of your current fans, or even folks who “like” other pages, among other options such as age and interests.
Whether I scream or You scream, use YouTube
Yes; create great videos and post them to YouTube which will help your content getting found on YouTube itself. And from there Google™ will index your content. Also, others can embed your video on their blogs and share it via social media. However, even if your video does not attract a million viewers, you can always focus on a Call to Action to tell people to go to your website, thus bringing visitors in an indirect way.
Go for Email marketing
Yes; Email marketing is the traditional tool for roping in visitors through repeated engagements. This process results in reasonably good success when you provide quality content. Even though the millennials reportedly loathe opening Emails on a regular basis, providing compelling reasons, such as Contests, Insider info, etc often lure others to read your mail and visit your site, thus improving your traffic.
Do not forget about Social media
Since social media is now considered as the most powerful force in most socio-economic matters, it will help you in a great way in communicating with your potential customers as also encourage them to buy from you. An internet marketer can provide compelling reasons to “like” your Facebook page or follow you on Twitter. At the same time, you need to share content, which in turn let them visit your blog or interacting with your brand on a regular basis – ending in a visit to your site. And hurrah! Your goal is reached.
A good PR will always succeed
Boosting your reputation and influence is considered to be a significant factor towards driving traffic to your website. Through public relations strategies (conducted by in-house staff members or hired units), you can brand yourself as an expert in your niche and increase your credibility. Doing this can increase your conversion rates and build your brand awareness, least to mention it as the driving force behind steering traffic.