Incidentally, webinars are web-based seminars that could take the form of presentation, lecture or seminar that are transmitted over the web using video conferencing software. The key feature of a Webinar is its interactive elements – the facility to give, accept and discuss information freely.
Successfully conducted webinars are considered as novel methods towards sharing information with others, interacting with potential customers as well as creating excellent content that can be conveniently shared over numerous channels. However, here are few of these that will help you to grow your business.
>> Product Demonstration
The first thing a customer needs to know before taking any action revolves round your product or program. What better way is there than using a webinar to deliver a live product demonstration and asking questions on it?
>> Hosting a free call
Web internet services are considering you fully knowledgeable about topics that are very relevant and current, host a regularly programmed free call. You can either change the subject every month or go for open Q&A format in a convenient way. This away people can get an opportunity to savor your expertise straightaway while you will be fulfilling a duty for the uplifting of the society.
>> Program preview
If you have a high end service offering such as a live event like a musical soiree or rare traits of a renowned person, use a webinar to give prospective customers an overview of the program, while at the same time highlighting the benefits of responding to it. You may also use incentives to sign up for the paid program within a time frame, at the end of the webinar.
>> Interview an important person
One of the greatest ways of attracting broader and larger audience involves interviewing a well-known and much respected person within your ecosystem. Plan and prepare for the interview, make it easy for people to participate in it, and promote the participation event on all your marketing channels.
>> Share documented webinars on social channels
Once you have delivered a live webinar, you have rich content to share with a much larger audience. You can upload the video recordings of the webinar to your YouTube channel, share them on Twitter, Facebook and LinkedIn, and offer them as downloadable resources at live speaking events.
>> Broadcast an in-person event
If you deliver an in-person presentation, you can broadcast to a larger audience by setting up a live webcast with video. Although more technically challenging, it can be a great way to reach people unable to attend the session individually and in person.
>> Use your customer as a live case study
If you have a customer or customers who have experienced amazing result using your product and services, host a webinar with him/her/them as live case studies. What’s more, you can delve deeper into the nitty-gritty of their business, upholding their strong points. As a result, you can also pick up their glow to a great extent.