Let me make it quite clear up front that you need not have to learn everything about SEO to become a successful SEO freelancer, save and except learning how to add more value to your client’s business through your SEO efforts. Secondly, don’t try to look for the engine in Search Engine Optimization process because it is nothing but a computer program that is used to look for information one the Internet, unlike your automobile’s internal combustion engine. Incidentally, you do not need special training or an university degree to achieve your goal, provided you
- Deploy some solid hours to learn the techniques defined below
- Have the resources necessary to get you there
SEO Basics (Techniques)
Once again, don’t try to jump at everything at the outset but concentrate on the following techniques to reach your goal, namely, to rank your client’s website as high as possible in Google for specific key terms.
Keyword Research
As a beginner, if you find the task a bit back-breaking then take the help of a good keyword research tool. An adept example of this will be Google Adwords Keyword Planner. This tool will help you locate keyword that will be high on attainability as also one that meets the demand on the market, thus attracting traffic.
Competitive Analysis
This is one of the most significant issues when you are working for a company as a SEO freelancer, especially if that company has fairly strong competition. By pecking at your client’s competitors’ websites you will come to know about their strong and weak points, as also get ideas for key terms so that you can capitalize on these while optimizing your client’s website.
On-Site Analysis
Leaving aside many other issues, it will be sufficient at the moment for you to know that there are two major forms of SEO; On-site and Off-site. On-site concerns everything you can control on your client’s site. This may include issues such as page titles, optimized site map, content, meta-data, optimized photo, etc. Off-site, on the other hand concerns things you can not control. The essential aspect of this is incoming links from other sites.
Link Building
Even though you can create a big blog post out of this, the whole thing will boil down to a simple formula – More links = Better Ranking. Also, higher the quality of links (you can obtain for your client) the more likelihood of your client’s ranking going up.
Resources
Here are a few valuable free resources that need your total attention towards reaching your goal , namely , to become a successful SEO freelancer in about a week.
- SEO Moz Beginners Guide to SEO: This guide is designed to describe all areas of SEO – from familiarizing with SEO terms and phrases (keywords) that generate traffic to making a site search engine friendly , to building the links and marketing the special value of the website’s offering.
- WebConfs SEO Tutorial: This one expands into some of the individual SEO disciplines explained in SEO Moz Guide while it is considered the best overview on the topic.
- SEO 101: This is a 15 part series from Search Engine Guide. It contains 15 detailed blog posts about 15 different aspects of SEO.
- SEO Book SEO Glossary: It is one of the leading resources on the internet , as well as a full fledged in-depth glossary.
Now that you have mastered the techniques and have taken the resource fully into account , which should not take more than a week , a little practice will turn you into a successful SEO freelancer , seeking respectable clients through the Internet itself. Additionally , try writing and publishing blogs which will help you establish in the field. Three cheers and good wishes for a better tomorrow.