The implementation of Search Engine Optimization is nothing new to industry, but the impact of social platforms or social media sites on today’s SEO techniques may be considered something novel and effective.But of course, it is quite understandable because first of all, this new media that covers all sections of society has been introduced to us rather recently and secondly, the idea of interacting with niche customers had perhaps never occurred either to the companies or to the SEO experts earlier. Even though the impact of social media on SEO is best felt by big corporations, smaller fries have also started recognizing the importance of resonating with society in boosting their online presence. Now, let us take a sneak peek at how this phenomenon actually works.
Google+
Which may not be as popular as Facebook, but even then it can jolly well impact your SEO. Google permits its users to share information with others as also to “+1” something that boils down to Google’s way of saying you like or recommend something. The higher the number of shares (+1s) you get, higher will be your rank in the search engine; more so if the people involved in the sharing are considered important and when the sharing is done rapidly.
Foursquare
The application of geo-location on social networks such as ‘Foursquare’ can also help improve your SEO to a great extent. The implementation of ‘check-ins’ has turned out to be a major aspect in Google’s algo for listing businesses in Google Places. In fact, more number of ‘check-ins’ a business has, the better it is for its SEO.
Flickr/ Instagram/YouTube
These are provide assistance to your SEO efforts through the application of geo-location, though not by the same ‘check-in’ type similar to Foursquare. To be precise, whenever a smartphone is activated, its geo-location feature gets turned on as a default setting. Unless you turn this feature off, every time you upload a picture or a video to sites such as Flickr, Instagram or YouTube, the picture or the video would carry the information in regard to where it was uploaded as also the timing.When this information shows up, it verifies the location, which in turn can help improve your SEO efforts.
It can impact your social media efforts, too. If you have a substantial number of followers that are sharing your content and they consist of influential people and they are also conducting the sharing rapidly, you will find your ranking going up.
It works just like Twitter. Whenever you receive a share or a like on your content, it can help your SEO. Like Twitter, though, the rate of these shares and likes and the authority level of the person doing the sharing and liking is also an important factor.
Bottom-Line
There is a distinctive correlation between your activity in your official Facebook page and the number of people who requests about you in Google. This obviously indicates that promotion in social networks can effect your SERP position in an indirect way. Also, the traffic attracted from Facebook or G+ may be termed as the new SEO while we may hammer the last nail on the coffin of the old SEO that is already dead and gone.